client

GE

role

Art Director + Designer

contracted through

Free Association

Contracting under Free Association in Brooklyn, I set out to Art Direct and Design a very clean and clever way for GE’s internal CMO’s to gauge their digital readiness in their particular department. Using custom UI elements, like radio buttons, checkboxes, order sorting, and percentage sliders, I was able to create a modern and

interesting way to fill out a simple survey. The UI thinking and design was utilized to maximize the rate of completion with the busy lives of the CMOs. The end result is a Digital Evaluation readout complete with the ability to download or print, and recommendations on how to align their department with the constant evolution of the digital world.