Soil Saloon is Dirty
09 14 09
So there’s this amazing bike race series in San Francisco where I used to (and will again someday) live, put on by some good friends of mine. They asked myself and one of my best friends (Shawn Gurczak) to help design a race kit for Soil Saloon. Now for the most part bicycle race kits are extremely ugly and if you’re not on a bike while wearing one you feel like an ass, even if your bike is right next to you. They are pretty necessary if riding a bike for long periods so most people go with what’s currently available or they emulate their favorite pro team with all those ugly logos and colors. Why oh why do these tight fitting kits have to be so ugly and loud? It’s bad enough they’re skin tight and stretchy.
The one requirement for the Soil Saloon kits were to be all black (black is tough remember) with minimal colors and no sponsor logos. We decided to go with a dark gray for all the text and a burnt orange for some highlight color. We just got the kits delivered and although they aren’t perfect they came out pretty damn well. I hope to design more of these in the future. See you on the cross course.
First compliment on the road from one of the organizers:
As suspected, as soon as your kit hit the road everyone started talking. Fans in Mill Valley and Stinson Beach are asking where we got them.
See you on the road NYC.