client

Sideview Apps

role

Art Director + Designer

Sideview Apps, a startup utilizing the powers of data visualization, contacted Popsicle Riot for a complete rebrand. The mark started off as simple isometric planes mimicking the illuminative qualities of colored plexiglass — folding and building upon a single plane that

extends to multiple layers representing the ever-growing applications the company builds. The unexpected and much loved monogram “S” came out of this concept, naturally giving the brand a recognizable and strong presence the client loves to talk about.