Popsicle Riot art directed and designed the website for technology start-up, Vello. The business-to-business company wanted a site that would describe their software in a simple, yet compelling, visual way. They were interested in a site design that felt clean, modern, and sophisticated. In order to achieve a technological yet clean feel for
the site, I utilized a limited color palette including color from the company’s logo and neutral white, and subtle design elements suggesting the idea of a metallic surface. Both Markatos | Moore, the company that contracted Popsicle Riot, and Vello were incredibly pleased with the site.